The Indian government is encouraging exporters to strengthen their marketing efforts in countries with which India has recently signed or operationalised Free Trade Agreements (FTAs). The initiative aims to convert improved market access into higher exports through international trade fairs, exhibitions, buyer-seller meets and trade delegations.

Commerce and Industry Minister Piyush Goyal has urged Export Promotion Councils (EPCs), industry associations and Indian exporters, including Micro, Small and Medium Enterprises (MSMEs), to become more active in overseas markets. The government is also encouraging exporters to make greater use of the Export Promotion Mission (EPM) schemes to showcase India's manufacturing capabilities and establish business connections in new markets.

The government plans to extend additional financial support to MSMEs and micro industries to help them participate in international exhibitions and build commercial networks. The renewed focus comes as India has concluded or operationalised FTAs with eight partners, including Mauritius, the UAE, Australia, EFTA, the UK, Oman, New Zealand and the European Union, which is yet to be implemented.

India Targets $2 Trillion in Exports by 2030-31

India aims to achieve $2 trillion in combined merchandise and services exports by 2030-31, targeting $1 trillion each in goods and services exports. In FY2025-26, India's total exports stood at approximately $863 billion, comprising $442 billion in merchandise exports and $421 billion in services exports.

The government believes that effectively utilising FTAs, improving international brand visibility and expanding market access will help accelerate export growth. Sectors such as textiles, leather and footwear, engineering goods, pharmaceuticals, gems and jewellery, marine products and processed food are expected to benefit from these trade agreements.

Export Promotion Mission to Support Global Outreach

The Export Promotion Mission (EPM), approved with an outlay of ₹25,060 crore over six years, is designed to strengthen India's export ecosystem through two major components: Niryat Protsahan and Niryat Disha.

While Niryat Protsahan focuses on export credit and risk mitigation, Niryat Disha aims to improve market access and address non-financial barriers faced by exporters.

Under Niryat Disha, the Market Access Support (MAS) initiative provides financial and institutional assistance for participation in international trade fairs, exhibitions, buyer-seller meetings, reverse buyer-seller meets and trade delegations in priority and emerging markets.

At least 35% of participation in supported events has been earmarked for MSMEs. Additionally, small exporters with annual export turnover of up to ₹75 lakh are eligible for partial airfare assistance.

Through stronger international marketing, improved institutional support and better utilisation of FTA opportunities, India aims to enhance the global competitiveness of its exporters and accelerate progress towards its ambitious 2030-31 export targets.